Alexander I. Gromoff - Professor, Department of Business Processes Modeling and Optimization, Faculty of Business Informatics, National Research University Higher School of Economics. 
Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation.
E-mail: agromov@hse.ru

Julia A. Bilinkis - Lecturer, Department of Business Processes Modeling and Optimization, Faculty of Business Informatics, National Research University Higher School of Economics. 
Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation.
E-mail: ystavenko@hse.ru

Albert Fleischmann - Owner, Interaktiv Unternehmensberatung
Address: 16, Burgfriedenstraße, Pfaffenhofen, 85276, Germany
E-mail: albert.fleischmann@interaktiv.expert

Tatiana V. Novikova - Lecturer, Department of Business Processes Modeling and Optimization, Faculty of Business Informatics, National Research University Higher School of Economics. 
Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation.
E-mail: tvnovikova@hse.ru

Eugene I. Khudobin - Director, Center of Efficient Organizations   
Address: 19, build, 6, Leninskaya Sloboda Street, Moscow, 115280, Russian Federation.
E-mail: eugenex@yandex.ru     

Dmitry V. Torshin - Investment Director, IT Group  
Address: 19, build, 6, Leninskaya Sloboda Street, Moscow, 115280, Russian Federation.
E-mail: dtorshin@it.ru 

      This paper examines the possibility of structuring innovation activities that entails formation of innovation process and management techniques in evolving external and internal environment. It reviews studies focusing on innovation generation in knowledge management processes and innovation process models based on knowledge and learning. Actually organizations have been facing challenges instigated by obsolete collective activity concepts caused by geopolitical and economic issues that impel them to identify ways to involve not only their own employees in expert communities, but also customers, partners and other persons capable to participate in collective creative activities. In this context a new approach has been suggested to determine the innovation process as an ad-hoc process to be implemented in the subject-oriented business process management methodology (S-BPM). The new approach implies identification of innovation process peculiarities that will determine a modeling methodology and requirements for innovation process automation with due regard to a simulation modeling method and Russian business environment specifics.  
      The study relies on a survey of Russian companies over the recent 20 years, where process drawbacks had been detected, that were basically typical for all companies.  The review findings have enabled to identify innovation process peculiarities specific to Russian companies.
      As a result an alternative approach to business process analysis and management has been elaborated: it involves analysis of real content (i.e. substantive content in real time) of a process environment rather than analysis of discrete characteristics.